Finding Potential Customers
Today we’ve got one more exclusive guest sharing some data with us on shortsalepowerhour.com. Ben Kinney comes to us live from behind the wheel of an automobile. Since he’s resisted being on camera for 2 days in a row, Kevin and Fred at long last cornered him. Ben Kinney is a Mega agent in the Washington vicinity and a champion of technology. He’s going to share some information on lead generation and discovering potential clients.
One of the finest things that they have done to create leads over the last few years is to work the cancelled/expired list. It is full with citizens that need to sell their residence and do not comprehend how to deal with the short sale practice or work with professionals that don’t recognize the short sale procedure.
Regular prospecting for customers still works in this business. Ben Kinney has hired a full time employee, one certain person, who is a full time telemarketer. Every day he makes calls to prospect for clients that need to short sell their house and he has generated thirty leads in the first three months of 2010. In a slow week, this telemarketer will bring in 5 appointments, which more than pays his salary. And on his greatest days he has brought in eight appointments in 1 day. So, the old school techniques for finding clients still work.
One other suggestion that Ben Kinney has shared with Group 4610 in the past and we would like to forward along to the spectators is the use of Google Local. If you do not have your company listed in Google Local, you should get that done today. Nevertheless, when you list it, do not make the title of your ad the name of your company. You should make the title a phrase that your client would search. For example, short sale realtor would be a quality phrase for Group 4610. And there you have it, another great episode filled with information and tricks to improve your short sale company.
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